Yes. Really.

elevator In the business world, “elevator pitch” is now almost a cliche. The basic premise is that you should be able to succinctly describe your company and its value proposition in the time it takes to ride an office-tower or hotel elevator. It’s a well-rehearsed answer to a simple question: What do you do?

Cliche or not, the ability to quickly articulate your purpose as an organization is as important to churches as it is to businesses. How do you answer the “What do you do?” question? How could you do it better?

It’s important to note that I’m not talking about a mission statement or vision that guides the work of your church. These are, primarily, inward-facing statements that capture our dreams for the future.

So let’s do some collaborating.

How would (or should) your church answer the question “What do you do?” in a way that differentiates it from every other church in town… in only three sentences.

Use the comments below to leave an elevator pitch for your church!
Be creative!

Hmmm. It seems that we haven’t been very active in this little corner of the web for quite a while. Excuse me for a moment while I clear out the cobwebs…

It has been a very busy few months in the Communications Office as we’ve launched several new websites to better serve and equip The PCC! If you will indulge me a little back-patting, I’d like to take you on a little tour.

Equipping For… (www.equippingfor.ca)
The EquippingFor… series of articles have long been a staple of the quarterly PC-Pak mailing. These popular articles are now available in an online magazine format at EquippingFor.ca. The website displays the articles by category and offers readers the opportunity to receive the articles by email.

The Moderator Blog (www.presbyterian.ca/moderator)
In a first for The PCC, Herb Gale, Moderator of the 136th General Assembly, will be sharing the experiences of his moderatorial year through a blog.  Herb has already garnered kudos for his blogging “gusto”. You can also subscribe to email updates of Herb’s blog posts.

The Sari Diaries (www.pccweb.ca/michelleverwey)
Follow Michelle Verwey as she chronicles her experiences as a teacher of nurses in India. Michelle is one of many serving overseas through the International Ministries office of the Life and Mission Agency.

The Amity Blog (www.pccweb.ca/amity)
Each year The PCC sends group of volunteers to China as part of the Amity Program. You can read about their experiences on the Amity Blog.

There have also been a lot of changes over at presbyterian.ca. I’ll be showcasing some of the highlights in this space over the next few weeks.

Please feel free to leave your feedback about these new websites here – we’re always looking for input from the Presbyterian community!

I just read a fascinating blog post by Adam Copeland and immediately wondered what my fellow PCCers would think. What did Adam do that was so thought-provoking? He live-blogged a presbytery meeting. That is, he published a play-by-play of the meeting as it was happening. A portion of the post is reproduced here:

So what do you think? How would presbyters you know react to one of their own broadcasting the meeting in real-time?

  • Wow. Remember when MySpace was the dominant social network? Seems like a long time ago, as the past three years have seen Facebook approach, catch, and blow past MySpace to become our preferred online hangout spot.

    Now, new data released by Facebook and third party researchers show just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and intersects with other sites, the state of Facebook is mind-blowing. And important for business.

  • It's getting harder and harder to dismiss Facebook as the domain of young people. Indeed, according to Eric's post, a full 60% of Facebook users are over 25.
  • This weekend I returned home from another week of travel that took me to Atlanta and Nashville. My Atlanta trip was built around an invitation by Columbia Theological Seminary to participate in the Emergence NOW conference with Tony Jones, Phyllys Tickle and Phillip Clayton.

    My week in Atlanta began with a visit to Central Presbyterian Church where I met with various configurations of the congregation: staff, session and youth. The youth group at Central and I go WAY back . . . all the way to General Assembly in San Jose where they attended as a group. We then ran into each other at the Inauguration and will see each other again in Minneapolis. What a thoughtful and faithful group of folks who just so happen to be young! Thank you!

  • It's that time of year again. All PCUSA congregations are supposed to turn in their statistical reports this week to Louisville.

    Statistics perennially seem to make us feel bad about ourselves (membership losses!) or give us amo for feeling important (look how big my church is!) but – honestly – I have changed my mind about the usefulness of statistical reports in a positive direction.

  • We've been in the business of educating congregational leaders since 1974 . And over the years in some significant ways "the more things change, the more they remain the same."

    Yet when you look at the educational programming offered by Alban here at the end of the first decade of the 21st century, even those who think they know us very well shouldn't be surprised to find themselves saying,

    this just isn't your grandparents' Alban!

  • According to a recent study, most churches and non-profits are leveraging 3rd party systems for their online donation efforts coming in at 51%. 16% say they are using a whitelabel solution while a whopping 33% don’t use any at all.
  • Today, Pope Benedict XVI announced that priests and church leaders should be actively using digital tools, including the social web, to communicate with laypersons, particularly young people.

    The occasion was the 44th annual World Communications Day, traditionally a time for the Vatican to project an annual message from the church to its people and the rest of the world. This year's message stood in sharp contrast to the missive he delivered in 2009, when the Holy See stated that mass media – including online information sources – acted as a "poison" that numbed morality and sensitivity. "'It recounts, repeats and amplifies evil," he said, "making us accustomed to horrendous acts, desensitizing us and, in some ways, poisoning us." So, why the about-face?

  • I really, really love Twitter, here’s why:

The Communications Office gets lots of questions through the contact form on presbyterian.ca. Most are inquiries for this or that resource or piece of information, but sometimes one comes along and makes us go, “Huh . . . ” (note: that’s a thoughtful “Huh”, not a nonplussed “Huh?” [although we get some of those, too]).

Here’s a good one asking about the nature of the Trinity. We thought we’d post it here for the benefit of others.

Hello,

I just read on your website this quote:

“As Presbyterians, we believe in the triune God. In other words, God is
one person and yet three: Father, Son and Holy Spirit.”

Do you believe that God is three persons in one God or three Gods in one
person?

Also, is belief in a triune God necessary for salvation as the Nicene
Creed tells us?  I find zero scriptures that tell us that it is.

The Rev. Dr. Rick Fee, General Secretary of the Life and Mission Agency, consulted with The Reverend Dr Clyde Ervine, Minister at Central Presbyterian Church, Hamilton, Ontario and former Professor at Presbyterian College, Montreal, Quebec, and came up with this answer:

Thank you so much for your e-mail concerning the reference to God on our web-site.  You have asked several critical and complicated questions. I hope what follows will help clarify.

As a Christian church, we believe in the triune God. That is what the website says and that is what is important to us.  All sorts of people say they believe in God.  But ‘god’ can be used in very generic ways.  When Christians say ‘God’, they are naming God in a particular way, namely as the God of whom we read in both the Old and New Testaments, a God who is ultimately Creator, but also the Redeemer of a creation that has gone awry.

We believe that the ultimate creator God, in order to redeem creation, actually stepped into creation in human form, in the person of Jesus.  And we believe too that Jesus, who is no longer visible, sent his Spirit to us whom we name as the Holy Spirit.  God, for us, is certainly one, yet known through the persons of Father, Son and Holy Spirit.  As one might expect, God is a much more profound reality than the human mind might imagine.

You are quite correct in noting that the Bible doesn’t present a doctrine of God in a systematic fashion.  But, to suggest that there is zero scripture relating to the triune nature of God, is going too far.

Scripture isn’t a philosophical treatise or even a theological one; it is essentially a narrative.  But in narrative form, what unfolds is an ever-enlarging picture of God, whom we know first of all as a largely hidden, transcendent deity, but whose real and loving nature is slowly revealed through Jesus and the Holy Spirit.  Admittedly, any human language for God remains human, and can never do justice to the heights and depths of who God is.  But the church has not come up with a better way of describing God than by insisting that God is one and indivisible, yet within Gods-self, a perfect, eternal community of three persons, Father, Son and Holy Spirit.

This is the God we worship and serve, and this is the God whom we believe will save this world.  As to whether it is necessary for salvation that we understand the triune nature of God, that question is surely answered over and over again in the negative.  That is, all through the Old Testament, before the full, triune nature of God had been revealed, all sorts of people trusted in the God about whom they did know.  And that is a good way of approaching others today who are worshippers of God, but do not know God’s triune nature.  Though believing Jesus to be the fullness of God in human form, or as the Bible says, the Light of the World, we do not dismiss the presence of God’s light before the coming of Jesus, nor in other places and people who know nothing yet of Jesus.

I hope this helps to answer your thoughtful query.

And by the way, the wording on our web-site might need a slight change so that it reads: “In other words, God is one God, yet revealed in three persons, Father, Son and Holy Spirit”.

  • LOUISVILLE — The 2009 Moderators’ Conference of the Presbyterian Church (U.S.A.) focused on technology and how it can be used in churches and presbyteries.

    The theme of the conference, held here from Nov. 20-22, was “Blessings and Burdens: Where Technology and Church Life Converge.”

    The church often asks itself how to reach young adults. To better reach any group of people, it’s important to understand the culture in which they live. Participants in their 80s, 70s, 60s, 50s, 40s and 30s described the events that shaped their generations — wars, music, civil rights and more.

  • At 25 years of age, Rev. Michael (Mike) Rundle, the new minister at St. Andrew's Presbyterian Church in Hanover, is currently the youngest serving minister of the Presbyterian Church in Canada.

    A native of Nova Scotia, Rundle began his ministry in Hanover in early September.

    "It's God's calling for me to be here," he said, adding that after looking at the church's profile and visiting the community, "I realized this would be the best fit for me — a place where I could use the gifts God has given to me."

    Those gifts, he said, include reaching out to others, visiting and "being able to discern others' gifts, helping them to use their gifts for God's mission and purpose in this church and in the community."

I have two quick videos to share with you today and I’d like to thank Kem Meyer whose post this week reminded me that I’ve been meaning to do this for some time. I thank Kem also for offering this quote from Craig Groeschel, founder of LifeChurch.tv:

“We used to spend our time trying to get people to come to church. Now, we’ve got to find ways to take church to them.”
Craig Groeschel

link

link

If you haven’t already, you can should check out the Clay Shirky video I posted back in July.

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