Yes. Really.
In the business world, “elevator pitch” is now almost a cliche. The basic premise is that you should be able to succinctly describe your company and its value proposition in the time it takes to ride an office-tower or hotel elevator. It’s a well-rehearsed answer to a simple question: What do you do?
Cliche or not, the ability to quickly articulate your purpose as an organization is as important to churches as it is to businesses. How do you answer the “What do you do?” question? How could you do it better?
It’s important to note that I’m not talking about a mission statement or vision that guides the work of your church. These are, primarily, inward-facing statements that capture our dreams for the future.
So let’s do some collaborating.
How would (or should) your church answer the question “What do you do?” in a way that differentiates it from every other church in town… in only three sentences.
This site is one of 90 on the