Lessons from McDonalds

January 21, 2009

Yes, that McDonalds.

A few minutes ago, Rev. Matt Brough, minister and blogger at Trinity Presbyterian Church in Winnipeg, had this to say on Twitter:

Just noticed McDonalds has reserved parking for people with kids. I didn't see staff parking. Churches need to take note.

When we talk about communications in the Church, we usually think about bulletin inserts, the website, the projector screen, and the monthly newsletter. But what does your parking lot communicate to prospective pew-dweller about your priorities as a congregation?

We’re all familiar with the notion that non-verbal communication is far more telling than verbal. So what other “non-verbal” messages is your church sending besides who gets priority parking?

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