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When we don’t communicate effectively prior to an outreach or other church event and we don’t get the volunteers we need to make it really successful, it’s easy to focus on how the communication short-comings make the work much harder for the staff and the event not as effective as it could be for guests.
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That church bulletin (or worship guide or whatever you choose to call it) is for some people the very first piece of Christian literature they see. It is certainly the very first information a visitor reads about your church.
In our secularized society today many people grow up without reading the Bible or any kind of Christian material. At the same time, everyone has a spiritual vacuum inside and they will come to your church looking for a way to have it filled. When they come in they will read anything you put into their hands. You give them the bulletin.

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