- All congregational websites must prominently display the official PCC logo on the homepage
- The PCC logo may not be used without the express permission of the folks up at Wynford
- The official colour of the PCC is blue. We like blue.
- Forming committees to discuss the use of PCC branding elements is encouraged
Hopefully you’ve realized that I’m joking. There are no branding guidelines for the PCC – and the word ‘branding’ itself raises the ire of many in the church.
I said something in a conversation I had late last week that I think I’ll be repeating a lot over the next several months.
The brand of the PCC is not a logo or a name or a colour. Our brand is us – the lives we lead and the work we do every single day.
I have referred to my job at the PCC as “Chief Storyteller” of The Presbyterian Church in Canada. Telling stories about logos and names is boring – I’m much more interested in telling stories about people! To do that, though, I need your help.
SEND ME STUFF!
Send me your stories, your photos, your announcements – whatever you’d like the rest of the PCC family to know about your life as a Presbyterian. You can reach me at ccarmichael@presbyterian.ca.
I look forward to hearing your stories!
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March 30th, 2009 on 1:34 pm
why is blue the color of the church and what is the color of the presbyterian (usa)?????? believe it or not a fun but dull debate is going on in our church over colors–first presbyterian jacksonville florida. i enjoyed reading your site. with believers in every time and place we rejoice that nothing in life or death can separate us from the love of god in christ jesus our lord.–thank you–dan
March 30th, 2009 on 2:39 pm
Hi Dan,
Thanks for dropping by – and for the question.
I suspect (and stand to be corrected) that the blue colour is a vestige of our denomination’s Scottish heritage. St. Andrew’s Cross, the official blue and white emblem of Scotland, is still often displayed behind renderings of the burning bush in many Canadian Presbyterian churches.
It’s interesting to me that the PC(USA) discontinued use of the burning bush – long a symbol of the Reformed tradition – in favour of a dominant cross.