Tag: branding

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  • All congregational websites must prominently display the official PCC logo on the homepage
  • The PCC logo may not be used without the express permission of the folks up at Wynford
  • The official colour of the PCC is blue. We like blue.
  • Forming committees to discuss the use of PCC branding elements is encouraged

Hopefully you’ve realized that I’m joking.  There are no branding guidelines for the PCC – and the word ‘branding’ itself raises the ire of many in the church.

I said something in a conversation I had late last week that I think I’ll be repeating a lot over the next several months.

The brand of the PCC is not a logo or a name or a colour. Our brand is us – the lives we lead and the work we do every single day.

I have referred to my job at the PCC as “Chief Storyteller” of The Presbyterian Church in Canada. Telling stories about logos and names is boring – I’m much more interested in telling stories about people! To do that, though, I need your help.

SEND ME STUFF!

Send me your stories, your photos, your announcements – whatever you’d like the rest of the PCC family to know about your life as a Presbyterian. You can reach me at ccarmichael@presbyterian.ca.

I look forward to hearing your stories!