Making the News by John Longhurst
I went browsing through the PCC/WMS Bookroom last week to see what I might find in the area of Communication. I was pleasantly surprised by this little gem: “Making the News: An Essential Guide for Effective Media Relations” by John Longhurst.
This concise book of just over a hundred pages is geared specifically towards churches and other non-profit organizations. It provides great insight for those with little or no experience in dealing with the media. Among other things, Longhurst offers some very practical advice on how to construct a news release, complete with examples.
I highly recommend this book to every congregation as part of an effort to reach out to their local media to celebrate the mission and ministry of the church. The book can be purchased throught the PCC/WMS BookRoom
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