Tag: stats

I’ve been trying to avoid posting too much about Facebook because I don’t want this to become the “Presbyterian Facebook Blog.” I truly believe, however, that Facebook is the single greatest community-building opportunity in The PCC so my mission to educate and illustrate how and why continues.

Earlier this week there was an unconference in Toronto called FacebookCamp that brought Facebook developers and marketers together with staffers from Facebook itself. Just to illustrate the scale of Facebook activity in Toronto, there were 475 people registered for the event. Local blogger Dave Fleet has a great post on the event.

The most salient points for me from Dave’s post are the most recent stats from Facebook about Facebook:

  • Facebook’s rate of growth is increasing exponentially;
  • 175 million people logged-in to Facebook in the last 30 days;
  • The average Facebook user has 120 friends; in Canada that is higher – 150-200;
  • One in two Canadians are now on Facebook;
  • Half of those Canadians are on Facebook every day;
  • Canadian users average 2.7 visits per user per day;
  • 70 per cent of Torontonians using the Internet are on Facebook

I share these stats with you to reinforce my belief that whatever you think about Facebook, it is simply too pervasive to be ignored. Like it or not, Facebook, as a means of connecting with your local Presbyterian community, is as important as a church website or even your church bulletin.

Does your church have a Facebook group? Why not?