Yesterday I gave a brief presentation to the staff at the Presbyterian national office about upcoming changes to the denomination website - more on that later. I started with a few interesting numbers related to our web traffic which I thought I’d quickly share here. These numbers represent traffic from the end of July through yesterday, October 20th, 2008.
- the site has been visited just over 53,000 times.
- almost half of the visitors (48%) came to the site directly, meaning a bookmark, an email link, or typing in the address.
- Of those, over 80% landed first on the home page
- The next largest group of visitors (31%) came to the site via Google.
- Of those, 38% again landed first on the home page.
- Overall, more than 60% of our visitors reach the homepage first.
The point of those numbers was to emphasize the importance of the homepage of this site in particular. A refreshed homepage will go live this week – perhaps as early as today – that I hope will help folks find what they’re looking for more easily at presbyterian.ca.
This site is one of 90 on the